Did you know that more than 3.5 billion Google searches are performed daily?
You probably also use search engines every day. You use them to look for coffee shops or to find a new doctor, or you might just use them to find movie reviews. Search engines are one of the primary ways we navigate our world.
You rarely need to go past the first page of results for answers. If you’re a small business, imagine how many more hits you would get if your site were on the first page instead of the third. SEO for small businesses can make this a reality.
SEO, or search engine optimization, can help boost your rankings in search results, so potential customers are more likely to connect with you. But, it can be daunting to know where to start. With that in mind, read on for our favorite SEO tips and tricks!
1. Use Keywords
When it comes to SEO, keywords are the key! Keywords are intended to match potential searches. So, if people are searching for “dentists near me,” and your site includes that phrase, you have a good chance of being ranked higher in the results.
The more targeted and specific your keywords are to your services, the better.
2. Use Google Analytics
Google Analytics is a free tool for businesses that allows you to see where your visitors are coming from. On the dashboard, you’ll find common search terms that lead to your website, the common landing pages shown in the results, and what websites are leading your customers to you.
Understanding how your current SEO strategies are working will let you adjust and refine them.
3. User Experience
Once a user clicks your page, you have to keep them there. All the SEO tips and tricks are of no value if they can’t find what they’re looking for on your site. Your site should be clearly laid out, with helpful and relevant information.
The easier it is for a client to make a purchase or book an appointment, the more likely they are to do so.
4. Disclaimers and Statements
Search engines don’t work only by matching keywords anymore. The algorithm is much more complicated than that. After establishing relevancy, a search engine is able to gauge how trustworthy your site is, and will rank it accordingly.
5. Consider the Professionals
If all this is still overwhelming, or if you’ve been trying these SEO strategies without seeing any results, it’s worth checking in with the professionals. Companies that offer SEO services are more up-to-date on top keywords and can formulate a plan to truly make your site blow up.
Leverage SEO for Small Businesses Today
SEO for small businesses can be intimidating and overwhelming. These SEO tips will give you a great starting point, and you’re sure to see some results when you apply them. Remain flexible, and adjust your SEO strategies over time, and you’ll blow up before you know it!
If you enjoyed learning about the importance of SEO, you’ll love our other content. Check out our blog for more!