How to Create a Killer Law Firm Marketing Strategy

Rajiv Gupta

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In a recent legal trends report, 59 percent of people looking for a lawyer asked for a referral while 57 percent searched by themselves. And 16 percent of people did both.

How people find your law firm and whether you stay top of mind are all down to your marketing strategy.

And no matter how established your firm is, it’s vital that you revisit your marketing strategy every year to see what’s working and what’s not. This helps you stay ahead of your competition and prevents you from wasting thousands of dollars on a strategy that isn’t working.

Ready to create a killer marketing strategy for your law firm? Keep reading to learn more!

Learn Marketing Terms

Before you create a marketing plan, you need to familiarize yourself with common marketing terminology. Some of these terms include:

  • Conversion rate
  • ROI (return on investment)
  • CTA (call to action)
  • Lead
  • PPC (pay-per-click)
  • SEO (search engine optimization)
  • Landing page

Not only will knowledge of these terms help you better implement each strategy, but you’ll know what to ask a professional marketer if you end up needing help.

Set a Budget

The next step in law firm marketing is to set a budget. Are you planning to hire an in-house marketer? Or are you looking to hire an agency?

Next, decide how much money you’re able to invest in your marketing budget. How many cases do you need to take on and bill to pay for your marketing strategy? 

Don’t forget to think about how competitive your practice area and geographical location are, as these will influence the type of marketing you have to do.

Incorporate SEO

To make use of online marketing without appearing too “salesy,” you want to make use of SEO (search engine optimization).

This process involves optimizing your content to appear on search engines like Google.

Another way to get more website visitors through SEO is to create a blog or resource center for your site.

Not only will this give value to prospective clients, but you’ll be able to create law firm advertising that builds trust and encourages people to hire you.

Use Social Media

Making use of social media marketing is one of the best (but often overlooked) lead-generation tips for attorneys.

Many law firms don’t use social media because they don’t associate it with the practice of law. But social media is one of the best ways for law firm digital marketing because these sites are where your ideal clients are.

You could use social media to give helpful legal tips, cover new laws in an understandable way, and encourage potential clients to contact you.

Ramp up Your Law Firm Marketing Strategy Today

When you have a solid law firm marketing strategy that’s based on effective methods, you can make a huge difference in your law firm’s visibility.

Not only does this put you ahead of the competition, but it will keep you top-of-mind when your ideal clients are looking for a lawyer.

Found this article helpful for your marketing strategy? Then be sure to check out the rest of our site for even more marketing tips!

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