Of the 9.1 million online retailers worldwide, 2.5 million are from the United States, making up more than a quarter of them.
Gone are the days when you had to drive a few blocks for your grocery shopping. These days, you can do all your shopping on your smartphone or PC and have it delivered to your doorstep.
The internet has revolutionized our business landscape for the better but has also intensified competition among businesses. This explains why businesses with stellar eCommerce customer experience have the edge over their competitors. However, refining customer experience for online businesses is easier said than done.
If you need help enhancing customer service for your online store, we’re here to help. In today’s post, we’ll be showing you how you can create the best online shopping experience for your customers.
1. Create a User-Friendly Website
Your website acts as a bridge between you and your customers, connecting them to your products or services. As such, you want it to be as user-friendly as possible for site visits to convert into actual sales. User-friendliness is one crucial factor that can make or break your eCommerce website.
This begs the question, how can you make your site more user-friendly? Well, here are a few ways you can do that:
- Make sure your site is responsive with minimal delays
- Include your contact information
- Make it easy to skim through your site
- Add search functionality on the site
- Show whatever you sell on the site
These are just a few tips on how you can make your eCommerce site more user-friendly. If the above doesn’t cut it, consider hiring a professional web developer to help you out.
2. Create a Mobile-Friendly Site
Did you know that about 50% of all internet traffic? That’s right, half the people browsing the internet are using their phones to do so. Failing to optimize your site for mobile devices means missing out on half of all internet users.
When it comes to mobile device optimization, the first thing you want to fix is the user interface. If users have to pinch and zoom on their smartphone screens, you’re doing it wrong. Make sure your site automatically adjusts to fit the size of smartphone screens.
That said, here are a few other tips for a mobile-friendly website:
- Keep it clean and simple
- Avoid heavy content like videos on the landing page
- Work on the site’s loading speed on mobile devices
Again, you can always get professional help if you’re having trouble improving your mobile site. If everything goes well, you can even consider creating a smartphone app for your business. This leads us to our next point.
3. Build a Progressive Web App (PWA)
An app for your eCommerce site makes it easier for customers to buy your products. Instead of going through a browser, all they have to do is open the app. This will improve their customer experience and increase their profit margins.
When creating a mobile app for your business, ensure it remains consistent with your eCommerce website. That’s why we recommend starting with progressive web apps that integrate websites into their respective mobile apps. What’s more, PWAs are easier and cheaper to create than native apps.
Create a PWA for your business site and make it easier for your customers to help themselves. If your PWA is a success, you can now consider developing a native app.
4. Create Beautiful Products Pages
Make visually stunning product pages to capture your customer’s attention. Remember, customers will spend more of their time on these pages than on any other page on your website. As such, make sure it depicts your company’s culture and also paints your products in a positive light.
Here are a few tips to help you boost your eCommerce website design and create lovely product pages:
- Capture both the visual and logical aspects of your products
- Have a clear call to action under the product
- Use high-quality product images
- Provide a clear description of the product
Doing so will go a long way towards improving the visual aspects of your Products page. Go the extra mile and hire a professional photographer for your products. Also, make sure the product description sells the product’s benefit to compel customers to make the purchase.
Once you’re done with the Product page, think about creating a branded-tracking page. It’s almost as important as your Products page but requires less work. Talk to WISMOlabs and see how you can create a branded-tracking page to increase conversions.
5. Simplify the Buying Process
It’s worth noting that one of the greatest benefits of online shopping is simplicity. People can save themselves the hassle of rummaging through items and standing online by shopping online. It would be a shame if they also have to struggle with online shopping too.
That said, ensure you make the buying process as straightforward as you can. Make it as easy as selecting the products, adding them to their carts, and checking out. Also, don’t complicate the checkout, or customers will abandon their carts.
Remove the fluff from your check-out forms. That way, customers don’t have to spend a lot of time filling out the forms. Also, make sure customers don’t have to fill the same information in twice.
6. Provide Top-Notch Customer Support
Customers are bound to experience a heap of problems when shopping online. Sometimes it’s the shipping, other times it’s the return process or refunds. Customer support forms an integral part of the overall customer experience, so don’t overlook it.
For stellar customer support, you’ll have to hire a customer support team to provide online customer service. Ensure you have the right people talking to your customers so they convey the right message. Also, ensure you have an elaborate system in place to address customer complaints and act on them.
Don’t be too reliant on chatbots and only use them in case of a shortage of eCommerce customer service reps. It’s better for your customers to speak to actual reps to get the help they need.
Create an Amazing eCommerce Customer Experience
Your business’s eCommerce customer experience speaks volumes about your company. The above information should help you streamline your company’s customer experience for improved profits.
Don’t forget to check out the other posts on the site for more informative reads.