You took the plunge. You decided to put your money where your mouth was and open your own business. But now that you’ve hung up your shingle and started advertising, you’re still struggling to bring in customers.
Is there a guide to business marketing that everyone knows about except for you? How are some entrepreneurs seemingly able to generate buzz as easily as they breathe? Keep reading to see our shortlist of business marketing ideas that not enough companies are using right now.
1. Consider Rebranding
A lot of business marketing advice will talk about the methods that you can use to get customers falling all over themselves to connect with you. But sometimes the issue isn’t with your offer. It’s with your ability to convince people that your product or service is the exact thing that they’ve been missing all their lives.
It might take a little bit of thought and effort, but you can do most of this analysis for free. Heck, it’s even possible to find a logo creator online. All you have to do is ask the question, “If I was a customer, would I buy from me right now?”.
2. Paid Ads
The cool thing about online marketing is that you never run out of people to put your business in front of — it’s really just a question of how to get them to stop watching cat videos and pay attention to you. But you don’t have to take our word for it. According to Internet World Stats, there were over 5 billion people on the internet as of March 2021.
Whether you pay for Facebook ads or you try your luck with Google AdWords, the beauty of paid ads is that you can put them in now and start seeing results within minutes. If you’ve got a bit of money in your pocket but you’re short on time, paid ads can quickly get customers through the door.
3. Social Media
When you hear folks discussing the ins and outs of digital marketing for business, it’s not unusual to see people completely skip over social media. However, just because a person is browsing Instagram, that doesn’t mean that they suddenly don’t need that new skincare product or investment. And even if people aren’t willing to purchase right away, social media is a freeway that you can build a community around your product.
4. Partner With Industry-Adjacent Businesses
This is one of those business marketing tips that, if done right, could land you clients today. When you’re planning a wedding, chances are that you’ve got a ton of people you need to hire.
That’s why when the wedding planner says, “I know a photographer who will take your photos at a discount.” most people will at least ask to see the portfolio. By finding people who cater to your customers without providing the exact same service, you can drum up a lot of business in a hurry.
Level Up With These Business Marketing Ideas
Whether you’re a corporation or a small business, it’s all too easy to get caught in a rut with your marketing. However, with the help of the business marketing ideas that we’ve just provided, getting your company out there has never been easier.
Did you enjoy reading this? Check out our site to see more articles!